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Azita Martin

Leads the retail team, responsible for global go-to-market strategy, NVIDIA

  • Leads the retail team, responsible for global go-to-market strategy, NVIDIA1

NVIDIA's blog author page describes Azita Martin as leading the retail team at NVIDIA, responsible for its global go-to-market strategy, and NVIDIA's NRF 2025 event page lists Martin as VP and GM for Retail and CPG. NVIDIA describes Martin as advising senior executives on using AI to improve operational efficiency and find new revenue streams. Martin's NVIDIA blog posts cover AI in retail and consumer packaged goods, including a January 2024 collaboration with the Loss Prevention Research Council on a real-time solution against organized retail crime and a June 2025 overview of how global brands use NVIDIA technology across end-to-end operations. Before NVIDIA, Martin was chief marketing officer at Maana, an AI software platform for industrial companies.12

At a glance

Current role
Leads the retail team, responsible for global go-to-market strategy
Company
NVIDIA
Fields
Agents
Work listed
2
Sources cited
7
Profile reviewed

Career

Azita Martin leads the retail team at NVIDIA, where Martin is responsible for global go-to-market strategy and advises senior executives on applying AI to operations. NVIDIA's event page for the National Retail Federation's 2025 show listed Martin as Vice President and General Manager for Retail and CPG, opening the keynote session alongside Walmart U.S. leadership.12

Before joining NVIDIA, Martin was chief marketing officer at Maana, an AI software platform that industrial companies used to build AI applications. In that work Martin collaborated with chief digital officers and analytics and AI leaders at large industrial companies.1

Writing on AI in retail

Martin has written NVIDIA Blog posts on AI in retail. A January 2022 post described NVIDIA AI Enterprise uses for retailers and quick-service restaurants, from intelligent stores to AI-driven forecasting, and a January 2023 post introduced Retail AI Workflows aimed at reducing shrink.34

In January 2024 Martin wrote about generative AI in retail, including custom models built with NVIDIA NeMo, and about a collaboration with the Loss Prevention Research Council on a real-time solution against organized retail crime. A June 2025 post summarized how brands including L'Oréal, LVMH, and Nestlé use agentic and physical AI in operations from product design and marketing to logistics.567

Work and contributions

  • NVIDIA AI for retail and consumer packaged goods

    Leads NVIDIA's retail go-to-market strategy and wrote NVIDIA's retail posts, including the January 2024 announcement with the Loss Prevention Research Council and the June 2025 post "Retail Reboot: Major Global Brands Transform End-to-End Operations With NVIDIA".1

  • NVIDIA Retail AI Workflows announcement Show, channel or publication

    Wrote NVIDIA's January 2023 post introducing three Retail AI Workflows built on Metropolis microservices, offered as low-code building blocks for loss-prevention applications.4

Timeline

  1. Published "How Retailers Meet Tough Challenges Using NVIDIA AI" on the NVIDIA Blog.3
  2. Announced NVIDIA's three Retail AI Workflows for loss prevention on the NVIDIA Blog.4
  3. Introduced an AI solution against organized retail crime with the Loss Prevention Research Council.6
  4. Published "How Generative AI Is Redefining the Retail Industry" on the NVIDIA Blog.5
  5. Listed as NVIDIA VP and GM for Retail and CPG for the NRF 2025 opening keynote session.2
  6. Published a post on how global brands use NVIDIA AI across end-to-end operations.7

Other documented roles

Roles the sources document that are not confirmed as current.

  • VP and GM for Retail and CPG (as listed in 2025), NVIDIA21
  • Chief marketing officer, Maana1

Where they work

Suggest a correction or removal

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References

7 sources · profile reviewed Oct 21, 2026 · data updated Oct 21, 2026

  1. Azita Martin — NVIDIA Blog author pageNVIDIA · Official page · accessed Oct 21, 2026
  2. Join NVIDIA at NRF 2025: Retail's Big Show, January 12–14NVIDIA · Official page · accessed Oct 21, 2026
  3. How Retailers Meet Tough Challenges Using NVIDIA AINVIDIA · Announcement · published Jan 13, 2022 · accessed Oct 21, 2026
  4. NVIDIA Blog post by Azita Martin introducing Retail AI Workflows (January 2023)NVIDIA · Announcement · published Jan 12, 2023 · accessed Oct 21, 2026
  5. How Generative AI Is Redefining the Retail IndustryNVIDIA · Announcement · published Jan 9, 2024 · accessed Oct 21, 2026
  6. NVIDIA and Loss Prevention Retail Council Introduce AI Solution to Address Organized Retail CrimeNVIDIA · Announcement · published Jan 9, 2024 · accessed Oct 21, 2026
  7. Retail Reboot: Major Global Brands Transform End-to-End Operations With NVIDIANVIDIA · Announcement · published Jun 11, 2025 · accessed Oct 21, 2026